John R. Hall
Chief Executive Officer
Co-Founder

Zantine Greenwood
Chief Operating Officer
Co-Founder

Katherine Post Hall
Chief Financial Officer

Brad Johnson
Executive Vice President, Sales

Art Stenmo
Executive Vice President, Higher Education Services

Kym Tran
Vice President of Operations, Education Services

Lana Karim
Vice President, Client Services

Tyler Sheridan
IT Director

David Ruderman
Senior Vice President, Education Marketing

John R. Hall, Chief Executive Officer & Co- Founder

John Hall has been integrally involved in the direct response marketing and telecommunications industries since 1992. At G2 Direct Response Services, Mr. Hall developed and oversaw a professional sales organization that transformed G2 into a leading provider of high-end direct response marketing and corporate outsourcing solutions to high-profile call center clients, including Gemstar-TV Guide, Time Warner Cable, and Sony Pictures. In 1997, Mr. Hall co-founded Greenwood & Hall to provide direct response and emerging e-commerce companies with integrated telemarketing, customer care, payment processing, and product fulfillment solutions. Greenwood & Hall is now recognized as a leading provider of customer relationship management solutions to a variety of sectors. Most specifically, Greenwood & Hall has emerged as provider of end-to-end solutions to post secondary institutions. Greenwood & Hall’s solutions support the student lifestyle including new student recruitment, retention, financial aid administration/advising, and student services. At Greenwood & Hall, Mr. Hall oversees business development, corporate strategy and development, new product development, higher education consulting, and the Company’s Enrollment Management Operations . Mr. Hall also manages projects of national interest for Greenwood & Hall. These projects have included the dedication of the National World War II Memorial, the dedication of the Marine Corps. Museum, White House Conference on Aging, the United States Department of Defense Freedom Walk events, the “Shelter From The Storm” multi-network telethon for victims of Hurricane Katrina, and most recently American Idol Give Back as well as Stand Up To Cancer. Mr. Hall received his B.A. in Political Science and his Masters Degree in Business Administration (M.B.A.) from Pepperdine University. Mr. Hall is currently pursuing his Doctorate in Education (Ed.D.) with a specialization in Higher Education Administration from the University of Southern California. [top]

Zantine Greenwood, Chief Operating Officer & Co-Founder

Since 1991, Zantine Greenwood has served in an executive capacity in the direct response marketing and telecommunications industry. As Vice President of Goodman Communications West/G2 Direct Response Services, Mr. Greenwood was a pioneer in creating and utilizing both IVR and CRM platforms for all applications which allowed clients to transition beyond traditional telemarketing services. Mr. Greenwood was responsible for overseeing daily operations, hiring, staffing and managing employees, and was responsible for client services, with clients such as Barbour/Langley Productions, Gemstar-TV, Sony Pictures, and Time Warner Cable. In 1994, Mr. Greenwood hired a talented and dynamic individual Mr. John Hall, and the foundation for Greenwood & Hall began. Greenwood & Hall was founded in 1997 to provide direct response and emerging ecommerce companies with integrated telemarketing, customer care, payment processing, and product fulfillment solutions. Greenwood & Hall has emerged as a provider of end-to-end solutions to post secondary institutions. Greenwood & Hall’s services support the student lifestyle including new student recruitment, retention, financial aid administration/advising, and student business services. As co-founder and chief operating officer, Mr. Greenwood oversees the creation and implementation of technical services including research and development activities, and the management of substantial technical infrastructure and operating systems both voice and data. Mr. Greenwood is responsible for hiring and managing of employees, and daily operations. Mr. Greenwood also oversees projects of national significance for Greenwood & Hall. These projects have included the dedication of the National World War II Memorial, the dedication of the Marine Corps. Museum, White House Conference on Aging, the United States Department of Defense Freedom Walk events, the “Shelter From The Storm” (multi-network telethon) for victims of Hurricane Katrina, American Idol Gives Back, “I Am A Celebrity, Get Me Out Of Here” fundraiser, as well as Stand Up To Cancer (multi-network telethon). [top]

Katherine Post Hall, Chief Financial Officer

Katherine Post Hall is a seasoned business executive with a diverse range of experience in financial management, corporate operations, and marketing. Before entering the direct marketing industry, Ms. Hall was a leader in the building industry serving as a structural engineer, architect, and real estate developer. As the founder and CEO of a distinguished development firm, Ms. Hall developed, built, marketed, and managed multi-million dollar projects. Since coming to Greenwood & Hall in 2000, she has applied her extensive business expertise as a builder and successfully applied it to direct response marketing, advertising, and media placement segments. Ms. Hall received her B.A. and Masters Degree in Architecture from the University of California, Los Angeles. [top]

Brad Johnson, Executive Vice President, Sales

Mr. Brad Johnson is a seasoned sales professional having worked for a series of application and customer care service providers. In 1999, Mr. Johnson was instrumental in the success of InsurQuote Systems, Inc., an insurance rating engine that allowed online consumers to compare rates from several providers. Common in the marketplace, comparison shopping sites were just getting started in the late `90`s and InsurQuote`s model became the foundation for several companies and web sites. During his tenure, Mr. Johnson helped garner and manage Fortune 1000 accounts and top-tier consumer product web sites, including Fidelity Investments, Intuit.com, and Autobytel.com. In 2001, he became the Business Development Manager for InsurQuote System’s parent company, ACP Interactive. ACP provided Interactive Voice Response solutions to its clients. Within six months, Mr. Johnson was appointed to the role of Sales Director after completing ‘first of its kind’ deals with clients that included Matrix Direct Life Insurance Services and a major NBC Sports promotion partner for its Winter Olympics telecast. At Greenwood & Hall, Mr. Johnson is responsible for developing strategic long-term relationships by providing a fully customizable, state-of-the-art slue of media, fulfillment and customer care solutions. This solution set allows clients to be most profitable and helps maximize their customer relationships. Before joining InsurQuote, Mr. Johnson worked as an Intern in the Public Relations and Media Divisions for the San Francisco Giants Baseball Club and the West Coast Athletic Conference. Mr. Johnson graduated in 1995 with a B.A. in Broadcast Journalism from the University of North Carolina. [top]

Art Stenmo, Executive Vice President, Higher Education Services

Art Stenmo’s experience in higher education spans over 20 years with leadership positions at three different institutions. Most recently, Art served six years as director of admission for Pitzer College, helping it become one of the most selective liberal arts colleges in the country. Prior to his work at Pitzer, Art also worked in the California State University system as director of student outreach and recruitment for Cal Poly Pomona where he successfully unified and streamlined the recruitment efforts in a complex university environment. He devoted 10 years of service in admissions at the University of La Verne before being promoted to director of academic advising and enrollment services from 1996-1998. At La Verne, Art chaired the strategic planning committee for the division of Enrollment Services. Active on various professional committees, Art served as an executive board member for the Western Association for College Admission Counseling (WACAC) and a delegate for the National Association for College Admission Counseling (NACAC) from 2003-2006. Currently, Art is the founder and CEO of College Visions, a consulting firm that provides independent college admission counseling for prospective students and enrollment management consulting for educational institutions. Art holds a Master of Arts from Stanford University in Higher Education and a Bachelor of Science in Physical Education from the University of La Verne. [top]

Kym Tran, Vice President of Operations, Education Services

Kym Tran has a diverse understanding of the production, operations and IT sides of the mortgage industry. Prior to joining Greenwood & Hall, Mr. Tran held the position of Business Analyst/Programmer at Claritas, Inc., a leading business demographics software firm. Following Claritas, Mr. Tran joined Novastar Mortgage as a loan officer and worked his way up to the position of Corporate Trainer where he helped new branches nationwide create best practices and trained loan officers. After Novastar, Mr. Tran set-up and ran his own retail branch for a leading nationwide mortgage company with great success. Mr. Tran was ultimately recruited by one of Greenwood & Hall’s sister companies, South Coast Funding. Mr, Tran’s superior performance as a manager at South Coast resulted in him being hired for his current position at Greenwood & Hall. In his role, Mr. Tran is responsible for overseeing Greenwood & Hall’s extensive mortgage marketing operations and key IT functions. Mr. Tran’s extensive background in data analysis, software integration, training, IT, and retail loan origination management provides Greenwood & Hall and its clients with valuable expertise necessary for any successful mortgage marketing campaign. Mr. Tran holds a B.S. in Biochemistry and Cell Biology from the University of California, San Diego. [top]

Lana Karim, Vice President, Client Services

Prior to joining Greenwood & Hall in 2006 as the Director of Client Services, Ms. Karim spent five years working within television specialty markets as a host with Fox Sports’ subsidiary Fuel TV, and with Showtime Networks. Ms. Karim then transitioned her career into the retail lending industry where she succeeded quickly by studying the many aspects within the consumer lending world at Benchmark Mortgage and later at Countrywide as a Wholesale Account Manager. At Countrywide, Ms. Karim managed key business relationships and ensuring complete client satisfaction. At Greenwood & Hall, Ms. Karim manages each aspect of the client experience including new program implementations, all client communications, client satisfaction, and keeping in constant touch with Greenwood & Hall clientele to make sure Greenwood & Hall is always proactively addressing changing client requirements. [top]

Tyler Sheridan, IT Director

Mr. Sheridan has 6 years in the Telecommunications Industry with an emphasis eCRM Technologies. Mr. Sheridan has provided sound Technical Solutions for the variety of verticals that Greenwood & Hall operates with-in. Mr. Sheridan contributes to Greenwood & Hall`s steady push forward with Strategic Business Planning by leading efforts with all new technologies. As an IT Director, Mr. Sheridan is tasked with carrying the company’s technological vision with his focus on eCRM Systems, Network and Database Administration for the company’s vast contact center operations. Mr. Sheridan has earned his Bachelor`s Degree in Networking and Communications Management at DeVRY University. [top]

David Ruderman, Senior Vice President, Education Marketing

Mr. David Ruderman has over 25 years of direct marketing and education marketing experience, including 10 years in education marketing. At Greenwood & Hall, Mr. Ruderman leverages his education marketing experience to assist the sales team in building strategic enrollment and student service solutions to increase enrollments, profitability and retention rates. He also oversees Greenwood & Hall marketing, including Web development and collateral. As Chief Marketing Officer at Chapman University from 1999 to 2009, Mr. Ruderman founded the Marketing Department and oversaw marketing for adult students, including Chapman’s distributed campus network for adult learners, online programs, and Chapman’s Orange Campus graduate programs. Responsibilities included advertising, traditional and interactive media planning, collateral, fulfillment, communications flow, trend analysis, marketing systems, outreach support and Web development. He was also a member of the Enrollment Management Team, working with campus, admission, enrollment counseling, student coaching, outreach, financial aid, registrar, information systems, advising and retention leadership to drive enrollment initiatives. From 1985 to 1999, Mr. Ruderman worked for United Ad Label (UAL), a business-to-business catalog company selling labeling products to a variety of vertical markets. In his 13-year tenure at UAL, he oversaw direct mail, collateral, new product development, product management, marketing systems, trend analysis and inbound customer service and customer relations call centers. Mr. Ruderman has an MBA from California State University, Northridge. [top]