Unparalleled Marketing Intelligence
How well do you really know your students? Does your marketing and messaging reach the right target audience and promote the right messages?
Student demographics such as age, gender and ethnicity are a great start. But, you also need to understand the core motivators of your top performers – the “why behind the buy." ™
Marketing Essentials’ e3 is a state-of-the-art diagnostic tool that identifies the core psychology, behaviors and motivations of your top performers. Our assessment will give you invaluable information on core motivators, providing you with the intelligence to effectively reach your target segment.
Our web-based assessment only takes, on average, less than 10 minutes to complete. Participants simply check the words they feel best describes them from a list of 300 adjectives.
Valid and Reliable
We work with your enrollment management and marketing teams to define the target student segment that you want to better understand. The e3 assessment is then administered to the chosen segment to determine their core motivators. Using these core motivators, we provide your team with the intelligence to effectively reach a similar target audience.