Leadership
John R. Hall, Ed.D / Chief Executive Officer & Co-Founder
Dr. Hall has been integrally involved in the education management, customer relationship management, and telecommunications industries since 1992. At G2 Direct Response Services, Dr. Hall developed and oversaw a professional sales organization that transformed G2 into a leading provider of high-end direct response marketing and corporate outsourcing solutions to high-profile call center clients, including Gemstar-TV Guide, Time Warner Cable, and Sony Pictures.
In 1997, Dr. Hall co-founded Greenwood & Hall to provide organizations with integrated marketing, customer care, payment processing, and product fulfillment solutions. Greenwood & Hall is now recognized as a leading provider of customer relationship management solutions to a variety of sectors, including post secondary institutions, major non-profits, governmental and consumer brand organizations. Dr. Hall oversees business development, corporate strategy and development, new product development, higher education consulting and enrollment management operations as well as managing disaster relief, dedications and other special projects of national interest.
Dr. Hall is passionate about reducing the achievement gap and expanding access to quality post-secondary educational opportunities. As such, Dr. Hall volunteers his time as a mentor for college-ready high school students at Roybal Learning Center, an urban high school in Downtown Los Angeles. He also serves on the Board of Trustees for Roosevelt University in Chicago, Illinois.
Dr. Hall received his B.A. in Political Science, his Masters Degree in Business Administration (M.B.A.) from Pepperdine University, and his Doctorate in Education (Ed.D.) in Educational Leadership from the University of Southern California.
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Zan Greenwood / Chief Operating Officer & Co-Founder
Mr. Greenwood started his professional career in operations, information technology, marketing and human resource management positions as an independent consultant and in retail organizations.
Since 1991, he has served in an executive capacity in the direct response marketing, telecommunications and contact management industries. His diverse roles and responsibilities have included development and management of human resources, business processes, software, fulfillment systems, voice and data systems, Web infrastructure and facilities.
At Greenwood & Hall, he oversees:
- Technology development, including product design and development, design and administration of web platforms, data management systems, network design, secure Internet based customer relationship management systems, fulfillment/logistics infrastructure, direct telecommunications, voice over IP and logic flow software.
- Management of 13 key managers and 300+ employees, including hiring and training of staff, payroll and human resources administration.
- Facilities, including supervision of facilities management, managing leases, managing vendor contracts.
- Oversight of business and procedural business processes.
- Cultivation of client relationships.
- Long-term strategic planning.
Harvey Ross / Chief Strategic Officer &
Executive Vice President, Operations
Mr. Ross has over 25 years of operations and strategic planning experience with a proven track record in identifying operating opportunities and challenges and then executing effective solutions. Mr. Ross has held diverse senior operational and financial positions within contact management, direct response, as well as manufacturing and distribution companies. At Greenwood & Hall, he oversees operations including operational effectiveness, expansion, costing and strategic planning.
Mr. Ross received his Masters in Business and Accounting at the University of South Africa, and a Bachelor of Commerce from University of Witwatersrand.
Frumi Rachel Barr / Acting Chief Financial Officer
Dr. Barr has had a distinguished career history as an entrepreneur and financial executive. Her experience and expertise as both a CEO and a CFO provides responsive and collaborative support to Greenwood & Hall’s executive team. It is her unique blend of practical, theoretical and communications/strategic skills that makes Frumi a valuable member of the team.
After 25 years in the business world, Dr. Barr earned a Masters in Business Administration from California State University at Fullerton, and her doctorate in Business Communications. Her first-hand business acumen and formal business studies are complemented by her training as a performance expert. She holds multiple certifications including Virtual Facilitation, Conflict Resolution and Mediation.
Brad Johnson / Executive Vice President, Strategic Relationships
Mr. Johnson is a seasoned sales professional having worked for a series of application and customer care service providers. Mr. Johnson is responsible for developing strategic long-term relationships by providing fully customizable, state-of-the-art media, fulfillment and customer care solutions maximizing client profitability and their customer relationships.
Mr. Johnson graduated with a B.A. in Broadcast Journalism from the University of North Carolina.
Art Stenmo / Executive Vice President, Higher Education Services
Mr. Stenmo has 25 years of experience in higher education and oversees enrollment management operations specializing in new student recruitment, admissions, enrollment and retention for traditional and non-traditional students. Mr. Stenmo’s leadership positions include Director of Admission at Pitzer College, Director of Student Outreach & Recruitment at California State Polytechnic University, Pomona, and Director of Academic Advising at the University of La Verne.
Mr. Stenmo holds a B.S. in Physical Education from the University of La Verne and a M.A. in Higher Education Administration and Policy Analysis from Stanford University.
David Ruderman / Senior Vice President, Education Marketing
Mr. Ruderman has over 25 years of direct marketing and education marketing experience, including 10 years as Chief Marketing Officer at Chapman University where he oversaw marketing for adult students, online programs, and Chapman’s Orange Campus graduate programs.
Mr. Ruderman assists the sales team in building strategic enrollment and student service solutions as well as overseeing marketing, Web development and collateral.
Mr. Ruderman holds a B.S. in Business and a M.S. in Business Administration (M.B.A.) from California State University, Northridge.
Steven C. Panagiotakos / Strategic Policy Advisor
Former Massachusetts Senator Panagiotakos has a long history of community and political involvement, playing a key role in elevating higher education support and increasing institutional accountability and performance. He provided the leadership that resulted in unprecedented state investments in public higher education through increased appropriations and a landmark higher education bond bill. At Greenwood & Hall, he is responsible for the formulation and analysis of global and domestic strategies and increasing Greenwood & Hall’s presence in the higher education marketplace.
Mr. Panagiotakos received a Bachelor’s degree from Harvard University and obtained a Juris Doctorate from Suffolk University Law School.
Pamela Notemyer Rogers / Vice President, Business Solutions, East
Ms. Notemyer Rogers has over 18 years of experience in college admissions and sales management. Her leadership positions include Senior Director of Admissions at Art Institute of Charlotte, Senior Admissions Officer at Johnson & Wales University, as well as Dean of Admission and Adjunct Faculty Member at Bay State College. At Greenwood & Hall, Ms. Notemyer Rogers is responsible for generating new higher education school partnerships throughout the Eastern region.
Ms. Notemyer Rogers holds a BS in Psychology and Sociology from Simmons College.
Brenda L. Wright / Chief Operating Officer and Co-Founder
University Financial Aid Solutions, a Greenwood & Hall Affiliate
Ms. Wright has served in numerous financial aid leadership roles, most recently as Assistant Vice President of Student Financial Services at Saint Leo University. She has extensive experience overseeing student financial services for an array of students and locations, including traditional undergraduate and graduate students and non-traditional students online and at off-campus locations.
Ms. Wright received a Bachelor of Science in Accounting and a Bachelor of Science in Economics from Mansfield University of Pennsylvania and a Master of Arts in Business Administration (MBA) with a concentration in Management from St. John Fisher College in Rochester, NY.
